Everything You Wanted To Know About Twitter Chats
I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an...
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What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For...
I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release...
View ArticleTwitter Vine in Small Business Marketing
With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? Read on to find out how. Twitter Vine is an application that...
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How to Fix a “Broken Brand” with Social
James Royer, Tampa Bay Lightning@jamesroyer James Royer, Director of Digital and Social for the Tampa Bay Lightning, joins the Social Pros Podcast this week to discuss social space in American sports,...
View ArticleTweet Scheduling and Google Helps Facebook Ad Targeting
I’m pleased to announce that my second book “Earn It. Don’t Buy It. The CMO’s Guide To Social Media Marketing in a Post Facebook World” is now available for Kindle and pre-order for those of you who...
View ArticleHow Would You Change Your Business, If You Didn’t Need To Earn A Penny?
There’s real power in that question. Why? Because it causes you to think about your business in a new way… through fresh eyes. Removing the money filter Many business owners fail to discover...
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Twitter Adds Periscope Live Video Button
You can now go live from your Twitter app with one click on both iOS & Android via a new LIVE button. Periscope was acquired by Twitter in March 2015 for $86.6 million. Periscope was launched in...
View ArticleBrands Can Now Create and Promote #Stickers on Twitter
Twitter announced the launch of Promoted #Stickers as a new marketing tool for brands. Twitter launched #Stickers for users back in June for those wanting to add some fun to their tweets. “Starting...
View ArticleHow Should B2B Companies Handle Twitter “Handles”?
If you’re a B2B marcom pro considering extending your social presence to the Twittersphere, you need to think about how to set up your Twitter handles—the @name—to avoid future issues. I advise clients...
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How to Cross Post From Twitter to Your Facebook Page
One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique? IMHO...
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